{"id":1975,"date":"2023-12-08T11:24:29","date_gmt":"2023-12-08T10:24:29","guid":{"rendered":"https:\/\/odinirani.net\/?post_type=portfolio&p=1975"},"modified":"2025-11-11T15:43:08","modified_gmt":"2025-11-11T14:43:08","slug":"princesse-grace-kelly-hospital-center","status":"publish","type":"portfolio","link":"https:\/\/afrouzrazavi.com\/en\/portfolio\/princesse-grace-kelly-hospital-center\/","title":{"rendered":"GRACE KELLY HOSPITAL CENTER"},"content":{"rendered":"\t\t
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GRACE KELLY HOSPITAL CENTER<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Visual identity and signage system design for Grace Kelly hospital center in Monaco. The visual language of the signages for each department is based on a specific photographical story telling. (Project under construction)<\/p>

For this project, designed for one of the largest hospitals in southern France equipped with advanced technology and state-of-the-art facilities, we decided to incorporate a nostalgic aesthetic into the signage system. This concept was inspired by the legacy of Grace Kelly and memories associated with her life and surroundings, creating a sense of familiarity and warmth.<\/p>

Les photographies utilis\u00e9es dans ce projet ne se concentraient pas uniquement sur Grace Kelly, mais mettaient \u00e9galement en valeur la g\u00e9ographie de Monaco, ses paysages naturels, ainsi que des moments de la vie quotidienne, de l\u2019enfance et des \u00e9v\u00e9nements marquants. Ces images \u00e9taient pr\u00e9sent\u00e9es sous une forme narrative et storytelling, chaque section de l\u2019h\u00f4pital \u00e9tant structur\u00e9e autour d\u2019un th\u00e8me sp\u00e9cifique. Cette approche a non seulement enrichi l\u2019identit\u00e9 visuelle, mais a \u00e9galement facilit\u00e9 l\u2019orientation des patients en leur permettant de reconna\u00eetre chaque section gr\u00e2ce \u00e0 un contenu unique et porteur de sens.<\/p>

Simultaneously, the signage design established its identity through carefully crafted graphic elements, pictograms, and typography, blending nostalgia with a modern and functional visual language.<\/p>

Collaboration with Integral Rudi Baur Paris, 2018-2019.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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