104 PARIS

Le 104 is a transformation project of a former factory into a cultural and artistic center in Paris. This vibrant venue hosts a wide range of artistic practices, from contemporary art and dance to live performances.

For this project, we designed and developed the visual identity of the venue over a two-year period, based on the concept of a graphic timeline.This visual system was created to reflect the richness, diversity, and intensity of the events while giving visibility to the center’s activities.

We also designed a wide range of communication materials, including catalogues, exhibition documents, brochures, posters, programs, signage elements, and display panels installed both inside and outside the building. A large mural illustrating the timeline and the yearly events further reinforces the visual identity of the cultural and artistic center.

Team : Ruedi Baur, Denis Couegnoux, Olivier Duzelier, and Afrouz Razavi.
Collaboration with Integral Ruedi Baur Paris, 2018–2019.

Photo credits: © Afrouz Razavi @ 104 Paris