BIENNALE OF DESIGN AT SAINT-ÉTIENNE

Visual Identity and Signage System Design for the Saint-Étienne International Design Biennale, 2010.

The objective of this project was to create a vibrant and evolving visual identity capable of reflecting the richness and diversity of the content presented throughout the biennale. The concept was based on the development of a varied color palette and a vocabulary of multiple graphic forms, which together formed the foundation of the visual system.

These elements were applied across the entire signage and wayfinding system to create a coherent and immersive experience for visitors. Combined with the typography and the event title, the colors and graphic forms generated a dynamic and welcoming visual identity.

Team : Ruedi Baur, Denis Couegnoux, Olivier Duzelier, and Afrouz Razavi.
In collaboration with Laboratoire Intégral Ruedi Baur, Paris (2009–2010).

Photo credits : © Afrouz Razavi, Saint-Étienne Design Biennale.