GRACE KELLY HOSPITAL CENTER

Design of the visual identity and wayfinding system for the Princess Grace Hospital Centre in Monaco. Each department is distinguished through a photographic narrative inspired by the legacy of Grace Kelly, the landscapes of Monaco, and scenes from everyday life.

This storytelling approach enhances patient orientation while bringing a warm and human dimension to the hospital environment. Combining photography, pictograms, and typography, the system creates a visual language that is contemporary, functional, and subtly infused with nostalgia.

Project currently under development.

Team : Ruedi Baur, Chantal Grossen, Afrouz Razavi.
In collaboration with Intégral Ruedi Baur Paris, 2018–2019.