104 PARIS

Le 104 is a transformation project of a former industrial site into a cultural and artistic center in Paris. This vibrant venue hosts a wide range of artistic practices, from contemporary art and dance to live performances.

For this project, we designed and developed the visual identity of the venue over a two-year period, based on the concept of a graphic timeline. This visual system was created to reflect the richness, diversity, and intensity of the events while giving visibility to the center’s activities.

We also designed a wide range of communication materials, including catalogues, exhibition documents, brochures, posters, programs, signage elements, and display panels installed both inside and outside the building. A large mural illustrating the timeline and the yearly events further reinforces the visual identity of the cultural and artistic center.

Team: Ruedi Baur, Denis Couegnoux, Olivier Duzelier and Afrouz Razavi. Collaboration with Intégral Ruedi Baur Paris, 2018-2019. Photo credits: © Afrouz Razavi, 104 Paris.

  • Visual identity and information design
Programme panels in a large hall.
View of the hall and its panels.
Programme posters beside a staircase.
Posters and a red line on a wall.
Person in front of programme posters.
Wall of posters and a red band.
White, red and black brochures.
Unfolded programme leaflet.
Detail of the programme and photographs.
Unfolded programme with a red line.
Brochures on a display stand.
Brochures on shelves.
Open brochure and black cover.
Brochure with photographs and red text.
Programme spread.
Detail of the programme grid.
Outdoor panels in a courtyard.
People facing exhibition panels.
Group in front of the courtyard panels.
Programme totem in the street.
View of the totem and building.
White bag with red and black text.
White bag with grey and black text.