Ayanchin Mongolia

This visual identity project was developed for a charitable organization operating between France and Mongolia. The objective was to create a visual identity that reflects both a connection to Mongolian cultural roots and values of care, kindness, and support for children, as the organization is dedicated to helping children in need.

We developed a modular design system capable of adapting to various formats and applications, including scenography and other visual supports, while conveying the essence of Mongolian identity and culture.

Team: Afrouz Razavi, Atlas (illustration) and Jules Haillard-Klein (motion design). Commissioned by Ayanchin Mongolia Charity Center. Project developed by Afrouz Razavi design studio, 2025.

  • Visual identity and information design
Sheet of photographs of clothing and people.
Sheet of patterns, textiles and a yurt.
Black logotype on a geometric grid.
Coloured logotype variations.
Black letter with a purple and white pattern.
Black letter with a yellow and white pattern.
Black and red geometric shapes.
Logotype and four coloured patterns.
Illustration of a yurt and people.
Coloured panels and illustrated figures.
Illustrated panels and figures.
Logotype, symbols and slogan.
Sheet of black geometric symbols.
Poster with coloured symbols and logotype.
Illustrated map and logotype.
Poster with an eagle and illustrated figure.
Poster variation with a rider and logotype.