afrouz razavi design studio

GENEVA ETANG CITY

Visual Identity and Signage Design System for an Eco-City under Development in the Geneva Region, Switzerland.

Developed around principles of sustainability and a deep respect for local ecosystems, this eco-city inspired the creation of a visual identity and signage system rooted in the richness of its natural environment. Through an illustrative and narrative graphic language, the project highlights the relationships between biodiversity, landscape, and urban development.

Applied across a wide range of communication and wayfinding materials, the identity supports the growth of the territory while reinforcing the ecological values at the heart of the project.

Collaboration with Intégral Ruedi Baur Paris. Team: Ruedi Baur, David Thoumazeau, Chloé Nachtergael, Afrouz Razavi, Anna Trebern. Years: 2018-2019.

  • Wayfinding and public spaces
  • Visual identity and information design
Red wall composition with illustrations.
Red diagram with trees and text.
Red and orange graphic composition.
Red and white frieze study.
Graphic friezes and figures.
Drawing of the neighbourhood and red bands.
Drawing of an entrance with red panels.
Totem and red band in a perspective view.
Red panel beside a building.
Red totem in a neighbourhood view.
Red parking panel.
Flower drawing on a red background.
Elevation of an entrance and its panel.
Directional panels and figures.
Study of the neighbourhood lettering.
Dimensioned drawing of the entrance panel.
Study of a red information panel.
Collection of red signage panels.

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